email marketing setup and management for authors

Why is an email list so important?

As an author, it’s essential that you have control of your marketing. While advertising is very important, and many authors also focus on building their social media following, your email list is the only form of marketing you have complete control over. At any point, you can download your entire list. This makes you independent of any specific supplier.

With a mailing list, you have a direct line to your readers. Write compelling books your readers look forward to and you’ll get sales at every launch.

Your books, your website and your email list – the three pillars of your author career.

Leave it to Us

There’s no particular reason why being an author should, in itself, equip you to set up and run a successful email campaign. You have the talent to write great emails (it goes with being an author), but the initial setup can be like an undiscovered country.

So, our email marketing setup service takes the strain out of creating an efficient means of growing your list and interacting with your readers.

You’re a writer – go ahead and write. Leave the techie stuff to us (we love it!)

We love MailerLite as we believe it combines all the features an author is likely to need with outstanding value. We also have extensive experience with MailChimp and ConvertKit but if you’re looking for the best email service for authors, we recommend MailerLite wholeheartedly.

Click here to find out more about MailerLite and to sign up

How it works

1
Drop us a line and open up a conversation. We’re happy to advise – we’ll have an informal chat and decide whether we’re a good fit for each other.
2
Once you’ve signed up, we’ll draw up a formal list of the tasks that will be completed on your behalf
3
If you’ve only just signed up to MailerLite, all you have to do is the initial setup – we’ll handle everything from verification onwards, leave it to us.
4

We’ll create a custom theme – including a colour scheme and font choices – that will ensure your emails look consistent and that you can create them quickly.

5
We can set up all the automations you need to welcome new subscribers to your list, including delivering reader magnets. We’ll give you clear instructions on how to sign up for group giveaways on Instafreebie and Bookfunnel.
6
Once done, we’ll hand it back to you to manage (unless you choose our ongoing support package)

Pricing

email Management

MailerLite/Mailchimp
£49/month
  • Includes initial setup (worth £99)
  • You write the emails (with help if you want) and we’ll format and send them to your schedule (up to four per month)
  • We’ll create new automations as needed and update existing ones
  • We’ll handle joining group giveaways to build your list (under your instructions)
  • In short – leave email marketing to us (aside from the copy of your broadcast emails – you need to do this!)
  • Three month minimum signup period – after which no contract.
Book Now

email marketing setup

MailerLite/Mailchimp
£99/single payment
  • Complete website verification process
  • Complete account setup
  • Build signup forms for your website
  • Set up all lead capture automations including Bookfunnel and Instafreebie
  • Set up welcome sequence automations
  • Structure groups 
  • Design custom colour/font scheme to make writing branding emails easy
  • Help to get you started with your regular emails
  • The complete platform to launch your email marketing
Book Now

Email Marketing Checkup

Mailerlite/Mailchimp
£49/single payment
  •  

  • If you’ve set up your own email marketing, we can take a look and make sure it’s working as intended.

  • Includes minor fixes.
  •  
Book now

Drop us a line

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